TechShu - #Mondayagencyfacts Just Do It is synonymous with Nike. Ad executive Dan Wieden borrowed the tagline from the Utah murderer Gary Gilmore's last words. When Gilmore was put before a firing
![Tundé on X: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer, Tundé on X: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer,](https://pbs.twimg.com/media/D-FR0ZeWkAELTsa.jpg)
Tundé on X: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer,
![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53032145-0-image-a-3_1642439476075.jpg)
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/gary.jpg)