18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
Nike deal only part of NBA licensing story - New York Business Journal
Nikes Sponsorship Deal with the NBA is the Future of Consumer Purchasing | by Chris Herd | Medium
The Power of Partnerships - Nike & Michael Jordan Case Study
Be Like Mike: The Biggest NBA Sponsorships and Collaborations
One Chart That Shows Just How Much Nike Dominates the NBA
Nike's shoe fail could cost it top NBA draft pick sponsorship
Be Like Mike: The Biggest NBA Sponsorships and Collaborations
The Ideal Jersey Sponsors for Every Single NBA Team
All Time Biggest Sponsorship Deals In US Sports | NYSafeBets
The Ideal Jersey Sponsors for Every Single NBA Team
Sponsorship in the NBA | Hookit
Here Are the New Nike Uniforms for All 30 NBA Teams
It's official: NBA approves jersey sponsorships beginning in 2017-18 - CBSSports.com
NBA's Jersey Sponsorship Program: An Insight from Research
NBA sponsors Kia, Nike, Under Armour set activation plans as new season gets underway - New York Business Journal
Nike, NBA reveal new game uniforms for next season - Sports Illustrated
Commentary: Why Nike Should Stop Sponsoring College Sports | Fortune
List of NBA jersey sponsors - Wikipedia
Nike Wins Deal to Outfit NBA - WSJ
THE POWER OF PARTNERSHIPS — NIKE & MICHAEL JORDAN | by Centuro Global | Medium
NBA and Nike Stay Silent After Enes Kanter's China Comments – Sportico.com
Michael Jordan was fined $5000 for every NBA game due to Nike sponsorship violation - Mirror Online
Nike Announces 8-Year Partnership as Official Uniform Provider of the NBA | SLAM
Kyrie Irving's contract with Nike is terminated : NPR
AT&T's Logo Deal With WNBA Represents Deeper Strategy With NBA
NBA's Contract with Adidas Will Not Be Renewed After 2016-17 Season | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
Kobe Bryant family renews partnership with Nike | Marca
